Sep 15, 2023

Functional Gummies Deep Dive - All you need to know about Private Label or Whitelabel Functional Gummies

Functional Gummies Deep Dive - All you need to know about Private Label or Whitelabel Functional Gummies

The dietary supplement market has exploded in recent years, with new products and brands entering the market at an unprecedented rate.

While some supplements have found their niche, others are struggling to stay relevant.

According to recent studies, the functional gums market is expected to reach $6.9 billion globally by the end of 2023, and demand is expected to gain further momentum at a CAGR of 10.33% from 2023 to 2033.

In this Deep Dive article, we take a look at how Functional Gummies continue to win over consumers and what you should look for when adding the healthy and delicious gummies to your line.

The most frequently asked questions about whitelabel and private label gummies at a glance: 

  • What ready-made recipes are available?
    We have a wide range of ready-made recipes with gelatin and pectin. Both with and without sugar.
    You can find the different variants on this page below or here.
  • What is the minimum order quantity?
    The minimum order quantity for finished recipes is 1,000 units per variety.
  • Can I adapt recipes or develop new ones?
    Recipe adaptations and new developments are possible without any problems.
    Development time: 2 to 3 months
    Development costs: 490 euros
    Minimum order quantity: 600kg per grade
  • What packaging is available?
    PET packers, jars, sachets and Doypacks are available as standard.
  • How much do the gummies cost and how can I order them?
    Register for free for our B2B sourcing platform and get access to all important information about the gummies.
    Here you also have the possibility to order samples and to order the products.

What are Functional Gummies?

Nutritional gummy bears are a popular dietary supplement consisting of a selection of vitamins, minerals and other nutrients.

Unlike ordinary gummy bears or candies, they offer an alternative to the traditional multivitamin or dosage forms, such as capsules, tablets and powders.

In the meantime, there are a large number of applications or uses, which we will discuss below. In principle, all common dosage forms can actually be replaced by gummies.

The hype of this new category is growing day by day. One more reason to consider adding Wellness Gummies to your assortment.

How did functional rubbers become popular?

The increasing awareness of the importance of a healthy lifestyle, has positively impacted the growth and popularity of Functional Candies.

The fact that consumers have become more aware has had a significant impact on their daily food choices.

In particular, due to the aging population, consumers are more inclined to eat healthy snacks, and the search for supplements such as vitamin C and vitamin D has increased.

This has accelerated the demand for functional rubbers.

Another reason for this growth is that consumers are looking for an alternative to taking capsules, tablets or powders every day.

These factors have led to a gap in demand, for easy-to-use foods in general.

Functional gummies are a simple and natural solution to consume supplements without artificial ingredients found in traditional capsules and tablets.

Are vitamin gummy bears also suitable for children?

Yes, vitamin gummi bears are also suitable for children thanks to their delicious flavors. Since most capsules and tablets, sometimes difficult to swallow, are rather unpleasant, gummies are often easier.

They are also quick and easy to ingest, as most gummy bears are available in a variety of flavors. This makes eating healthy nutrients a pleasant experience for children.

Functional gummies are also offered in different shapes and sizes, so they can be consumed both at breakfast and in between meals.

However, as with all other dietary supplements, they should not be used as a substitute for a healthy and balanced diet and significantly different daily doses are recommended for children than for adults.

Why are gummy bears better than capsules or powder?

Functional Gummies are becoming increasingly popular in the health and wellness world due to their convenience and pleasant taste.

Unlike capsules or powder-based supplements, candies are chewable, delicious and easy to swallow, making them a great alternative for those who don't like to take capsules or tablets.

But why are gummy bears better than capsules or powder-based supplements?

  1. Gummy bears are incredibly convenient. Since they can be taken without water, your customers can take them with them on the go and they don't have to worry about carrying a bottle of water.
  2. Gummies can be taken discreetly, making them the perfect choice for those who don't want to draw attention to their health habits.
  3. Functional Gummies are also great for those who have trouble swallowing capsules or pills. Unlike capsules or powders, Wellness Candies are chewable, making them much easier to consume. This makes them a great choice for those who have trouble taking capsules or powder-based supplements.
  4. Vitamin gummy bears are tastier than powder. Unlike powder, gummy bears come in different flavors, which makes them much more pleasant to take.

All in all, Functional Gummies are a great choice for those seeking the convenience of a dietary supplement without the hassle of swallowing capsules or mixing powders.

What are the main types and applications of functional rubbers?

Health gummy bears are divided into two main categories based on pectin or gelatin.

Meanwhile, there are a variety of application areas.

Segmentation by type:

  • Gelatin gummy bears
  • Vegan gummy bears based on pectin

Segmentation by applications:

  • Vitamin gums
  • Good sleep (melatonin) Gummy bears
  • Healthy Hair & Nails (Biotin) Gummy Bears
  • Skin (collagen)
  • Relax (hemp) gummy bears
  • Focus, concentration (B vitamins) Gummy bears
  • Immunity (vitamin D3 and zinc) Gummy bears
  • Energy (caffeine) gummy bears
  • DHA and omega-3 gummy bears
  • Probiotic gummy bears
  • Gummy bears with plant extracts

How you can enrich your assortment with Functional Gummies

Functional gummy bears have become increasingly popular in recent years. Currently, they are among the fastest growing dosage form in the category of dietary supplements.

Yes, competition is getting bigger - but it is also paving the way for greater consumer understanding. Until now, vitamin gummi bears were traditionally found in pharmacies.

In the meantime, however, the products have a real lifestyle character and, thanks to the many different areas of application, more and more target groups are open to them.

They are easy to consume and taste.

In addition to the development of our own recipes, we have a variety of whitelabel solutions with which you can get started right away:

Hair & Nails(Biotin) Gummies

The mixture of biotin and vitamins helps maintain the health of hair, skin and nails.

Biotin is a vitamin that is important for the function of many enzymes and various body processes. It can help support hair growth by accelerating cell metabolism and improving hair growth.

You can find more details about the different Hair & Nails Gummies here: 

Good Sleep (Melatonin) Gummies

Melatonin is a hormone that is normally produced when it is dark and prepares the body for sleep.

Taking melatonin can help shorten the time it takes to fall asleep and regulate the sleep cycle.

More details about the different melatonin gummies can be found here: 

Immunity(Vitamin D3 & Zinc) Gummies

There are many studies showing that vitamin D3 and zinc can help strengthen the immune system and support the body's defenses.

You can find more details about the different Vitamin Gummies here: 

Focus(B vitamins) Gummies

B vitamins help produce energy in cells and are important for nerve health. They can help promote concentration and mental focus.

More details about the Focus Gummies can be found here: 

Relax(hemp) gummy bears

Hemp extracts are a natural remedy that offers many health benefits. Hemp extracts can help relieve stress and anxiety.

More details about the Relax Gummies can be found here: 

This is the quick & easy way to get Functional Gummies for your brand

By registering for our B2B sourcing platform, you will get instant access to our white label gummies with all important product information, MOQs, packaging options and pricing.

With us you will find a wide range of options, both in terms of products and packaging:

How much sugar is allowed in your gummies?

  • Functional gummies with sugar: These are the most popular and preferred gummies. Its body is obtained from a mixture of sugar, glucose and gelling agents.
  • ‍Lowsugar: Some sugars and/or glucose are partially modified to lower the glycemic index and reduce the calorie intake.‍
  • Sugar-free gummy bears: Sugar is completely absent. All sugars in the formulation are replaced.

With gelatin or vegan:

The vegan option is one of the most popular variants. Unlike the vegan gummies, the gelatin variant has a significantly different texture.

So it pays to try it out. That's why our sourcing platform also gives you the opportunity to directly order samples to try out.

  • Gelatin 🐮 : It is obtained from the collagen of animal products such as pig skin, bovine bones or cowhide.
  • Pectin 🍎 : Pectin is the name for the complex polysaccharides that occur in the cell wall and in the intercellular spaces of plants and is found, for example, in increased amounts in legumes and citrus fruits. Apple, orange, grapefruit and apricot are known to contain high levels of pectin.
  • Agar 🌱 : It is an unbranched polysaccharide and a component of the cell walls of some species of red algae, mainly Tengusa (Gelidiaceae) and Ogonori (Gracilaria).

Any flavor you can imagine

For our whitelabel gummies (existing recipes), we work with the most popular flavors like strawberry, cherry or raspberry. Here you can be sure that the gummies will meet the taste of your target group.

With new developments, virtually all conceivable flavors are possible. Here is a small selection:

  • Cherry
  • Strawberry
  • Mango
  • Pineapple
  • Apple
  • Raspberry
  • Lemon
  • Grapefruit

The eye eats with you! Gummies shape and color

It is important that the wellness gummies not only taste good, but also convince visually.

The rule here is that the color should match the taste.

Different shapes are also possible. The most popular are drops and classic bear shapes.

Custom molds are also possible. However, this is only worthwhile from a certain minimum quantity, since each mold is custom built and is associated with costs and lead time.


As standard, the functional gums are packaged in so-called packers, i.e. vials - usually made of PET.

Since the gummies leave a light film through their coating on the inside, we recommend using colored vials.

Jars with screw caps are best in handling, as the opening is wide enough to easily reach the gummies.
These can also be labeled.

Another, also very popular packaging option are doypacks with zippers, also called stand-up pouches. These can be printed over the entire surface and offer significantly more space for branding.

Doypacks are available in various materials from PP film, to paper.

Quality you can rely on

All our products are manufactured by verified and certified suppliers whose quality management is regularly audited by external auditors.

We source exclusively within the EU and have been working for years with many different manufacturers in the field of nutritional supplements.

With us you always get access to the complete quality management, product specifications and certificates and you know at any time when, where and who produces your Vitamin Bears.

Of course, we can cater to your special requirements, e.g. regarding allergens or additives.

We can also implement the design of the packaging for you, including the label.

Are you looking for a contract manufacturer for Functional Gummies?

By registering with "KoRo Source" you will get instant access to our white label gummies with all important product information, MOQs, packaging options and pricing.

5 good reasons to source through us:

  • Best price-performance ratio
  • Fast and reliable delivery
  • Full service: raw material, packaging, co-filling from a single source
  • Next-generation B2B procurement platform that takes the headache out of your purchasing department

In our portfolio you will find a wide range of vitamin gummy bears. Our products are focused on natural and functional ingredients and can be enriched with additional active ingredients such as vitamins, plant and herbal extracts.

We are looking forward to meeting you. Give us a little taste of your ideas and we'll make them happen for you! If you still have questions about private label or white label gummies, write us - we'll be happy to help!